Facebook and Instagram launch ad-free subscription tier in EU

Facebook and Instagram are launching ad-free subscriptions in most of Europe, excluding the UK, for €9.99 per month.

[{"selector":"#anim-086901f2-e71b-41ae-88e0-5fd01b9df26e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Meta was fined €390m in January for violating EU data rules regarding ads and consent.

[{"selector":"#anim-ae56b95d-de27-48ea-8581-defe5b90d89c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.90624987200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Users can choose to continue using the platforms for free with targeted ads, or pay for the ad-free experience.

[{"selector":"#anim-f557bc63-6707-4249-8a2b-144d76bbfb44 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.90624987200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Subscribing through iOS or Android will cost an additional €3 per month due to platform fees, which can be avoided by subscribing through the websites.

[{"selector":"#anim-69b56b1c-23b2-4758-b37c-6b4dfcc8a06f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] From March 2024, users will have to pay extra for each additional account, such as personal and business accounts.

[{"selector":"#anim-02f7ac77-38de-4ae7-b6c7-fbe2a64e8a03 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Elon Musk's X, formerly Twitter, has introduced an ad-free Premium+ service for £16 per month, along with a cheaper tier with ads and an option to edit posts.

[{"selector":"#anim-ea07e5ee-84f8-47ea-99e4-4b14aeb63083 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.891948897032357%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] TikTok is also testing an ad-free monthly subscription for $4.99, but it's unclear if it will be available globally.

[{"selector":"#anim-727b5566-a950-4519-ba53-1406923998c8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.847653867763002%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The ad-free subscription option is a way for Meta to comply with evolving European regulations while still offering a free, ad-supported internet.

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