Author: Njenga Hakeenah

I have 10 years of experience in multimedia journalism and I use the skills I have gained over this time to meet and ensure goal-surpassing editorial performance. Africa is my business and development on the continent is my heartbeat. Do you have a development story that has to be told? Reach me at njenga.h@theexchange.africa and we can showcase Africa together.

President Uhuru Kenyatta. www.theexchange.africa

The East African Community (EAC) is regressing with Kenya, Uganda and Tanzania leading the pack.

It is gross discouragement to hardworking East Africans who are seeing their countries’ economies continue on a downward trend despite the much-hailed talk of GDP growth.

Coupled with unfavourable economic conditions globally, the EAC economies are degenerating, leading to chaotic disruptions of livelihoods of the majority poor.

Kenya’s debts, theft of public resources

Kenya is East Africa’s economic hub but with the goings-on lately, it seems like the centre is no longer holding.

A Gallup International annual End of Year Survey released in 2002 showed that Kenyans were the most optimistic people on earth and in 2019 the Global Optimism Outlook Survey found that 70 per cent of Kenyans viewed themselves as optimists.

This average was above the global standing at 56 per cent and continental Africa’s average of 64 per cent.

For a country

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In what it calls a new strategy for 2020, Jumia Kenya has opened up its online platform to brands and corporate organizations for advertising. The company is marketing itself as a highly targeted platform. www.theexchange.africa

Jumia Kenya has opened up its online platform to brands and corporate organizations for advertising.

In a move to optimise customer data, the company is marketing itself as a highly targeted platform promising great exposure to those who will take up the service.

The company’s CEO, Sam Chappatte, made the disclosure during the launch of Jumia Advertising Services (JAS) on Friday (today).

“20 per cent of active internet users in Kenya are on Jumia each month. We know our customers well – what they shop, how much they spend, etc – and can use this to present relevant adverts to them. This can enable our customers to discover relevant products & services, and will become a powerful digital marketing channel for advertisers,” said Chappatte.

Chappatte emphasized that their messages will reach highly targeted segments, right at the moment of purchase – e.g for DSTV the ads will be presented to …

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Mobile money transactions can help African farmers create a creditworthiness profile to help them get funding. The integration of digital technology into agriculture represents a major opportunity for Africa and food security on the continent www.theexchange.africa

While digital lenders in Kenya have agreed that Kenyans indebted to more than one mobile lending application will no longer continue accessing loans from multiple lenders, the tables are turning.

In what could be a silent coup against these lenders, Kenyans feel that the tactics used by some of them to recover debt are overboard and breach barriers which should not be broken.

The Digital Lenders Association of Kenya’s (DLAK) desire is to have Credit Reference Bureaus (CRB) put in place a mechanism that will enable DLAK’s members to acquire a borrower’s credit history in real-time. The target is to lock out borrowers with poor credit scores if the proposal sails through.

Hostile treatment

However, while this has been done, borrowers feel that some of the lenders have been going overboard and even breaching privacy in their loan recovery mechanisms.

According to Ajua, an Integrated Customer experience company, Kenyans want …

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