Kenya’s Cabinet Secretary for Tourism Wildlife, Najib Balala will use Africa’s leading hotel investment forum – AHIF – as a launch pad for innovative tourism investment opportunities, as the Ministry aims to boost the country’s thriving tourism sector.
The Africa Hotel Investment Forum (AHIF) takes place in Nairobi, from October 2-4, and will be attended by some of the highest calibre international investors and hotel executives of any conference in Africa.
The tourism minister has been keen on innovation in the tourism industry urging players to up their game and keep abreast with emerging technologies in a bid to boost revenue in the sector.
Tourism Finance Corporation (TFC) Managing Director Jonah T. Orumoi says his team has been holding one-to-one meetings to package up ideas to attract international finance and expertise.
Mr. Orumoi said: “Kenya’s tourism sector recorded a double-digit rise in earnings in 2017 – 20.3 per cent growth. Hoteliers are eager to capitalise on this. The latest research by W Hospitality reveals the country’s branded hotel chain pipeline is in Africa’s top ten, with 3,453 rooms under development spread over 19 hotels.
“During AHIF, we want to engage global investors on a wider spectrum of potential tourism investment opportunities in Kenya, to drive sector diversification and innovation.” He added.
In this forum of its kind, connecting business leaders from international and local markets, driving investment into tourism, infrastructure and hotel development projects across the continent.
As hosts, Kenya wants to use the platform for a series of ambitious new tourism ideas and projects, drawn up with business people from across the country and beyond.
According to a statement from the AHIF, TFC will emphasise Kenya’s secure investment environment; good and serviceable infrastructure; simplified procedures for investment and business operations; good governance, and availability of market orientated skills.
Matthew Weihs, Managing Director of Bench Events which organises AHIF, said that it is impressive that Kenya is being so pro-active in the tourism sector.
“Not just in terms of ambition, but also aiding investment through TFC. We look forward to hearing more about its imaginative projects at AHIF.” He added.