Login

Lost your password?

Sign Up

Register

Login

Login

Lost your password?

Register

Wednesday, July 6, 2022
  • Home
  • Banking
  • Industry & Trade
  • Investing
  • Money Deals
  • Regional Markets
  • Tech & Biz
  • Countries
  • Opinion

Africa's
Investment
Gateway

The Exchange
  • Login
  • Register
Subscribe
This Month's Edition
Previous Editions
  • Home
  • Banking
  • Industry & Trade
  • Investing
  • Money Deals
  • Regional Markets
  • Tech & Biz
  • Countries
  • Opinion
No Result
View All Result
The Exchange
  • Home
  • Banking
  • Industry & Trade
  • Investing
  • Money Deals
  • Regional Markets
  • Tech & Biz
  • Countries
  • Opinion
No Result
View All Result
The Exchange
LOGIN
alternatetext
Kenya's Tourism destination

Kenya's Tourism destination

Relevant research vital in the revival of the tourism sector- Tourism CS Najib Balala

Resilience and tourism development is a weighty but critical matter whose level of significance cannot be underrated. We, therefore, must endeavor to appreciate the diverse crises that are likely to affect us and create ways in which we can shape tourist thinking and actions through provision of resources and knowledge, without creating fear- CS Balala

by Kawira Mutisya
February 16, 2021
in Business
0
Share on FacebookShare on LinkedIn

Conducting relevant research on the tourism industry will play a key role in the revival of the tourism sector in Kenya, Kenya’s Ministry of tourism Cabinet secretary Najib Balala has said.

The research analysis is set to determine the Kenyan destination preparedness, management and recovery, in times of crises, all guided by policies emanating from and informed by scientific research.

“Resilience and tourism development is a weighty but critical matter whose level of significance cannot be underrated. We, therefore, must endeavor to appreciate the diverse crises that are likely to affect us and create ways in which we can shape tourist thinking and actions through provision of resources and knowledge, without creating fear,” said CS Balala.

The CS acknowledged the fact that, we have the Covid-19 Pandemic with us in addition to other possible future threats that may affect the industry.

Also Read: Kenya Tourism Board positioning itself as honeymoon destination

However, he added that the country should take pride in the fact that gradually, the industry is slowly but surely getting back to normal, through strict adherence to the laid down Covid-19 health and safety protocols.

“So far, we take pride in the revamped domestic tourism sector, whose resilience we do not take for granted. In the last holiday, it was indeed heartwarming to see many Kenyans and residents patronize various tourism destinations,” added the CS.

According to the Chief Administrative Secretary (CAS), IG (rtd) Joseph Boinnet, also stressed on the importance of inter-institutional collaborations in the revival of tourism.

“Inter-institutional collaborations are one of the most important and useful key pillars for managing ‘crisis-resilience’ in tourism destinations, world-wide. Consequently, the Ministry of Tourism and Wildlife wishes to strengthen this relationship of all tourism industry stake-holders, networking across the various institutions and academia to ensure a resilience-based operations of the tourism sector,” CAS said.

Tourism resilience center

The Global Tourism Resilience and Crisis Management Centre (GTRCMC) at Kenyatta University is a tourism resilience center whose main purpose is to conduct relevant research, and providing support, information and direction to the tourism industry and its stakeholders on ways in which we can develop policies and strategies to mitigate against the various crises that affect our industry, from time to time, such as Covid-19.

“GTRCMC proposed 3 major recovery pathways. That is, focusing on domestic tourism, product improvement & diversification, and digitizing tourism. I am happy to say that we are currently implementing all the 3 suggestions and seeing improvements in our tourism numbers,” said Hon. Safina Kwekwe, Principal Secretary, State Department for Tourism.

Elephants are one of the largest existing animals and pristine mammals to Tanzania’s tourism, Source: Pixabay.com
Elephants are one of the largest existing animals and pristine mammals to Tanzania’s tourism, Source: Pixabay.com

The GTRCMC-Eastern Africa has 60 researchers, who work hand in hand with tourism partners not only to move the industry from the unstable resilience and to return it to where we were, but also to an environment that is constantly innovating and seeking to adapt to the new normal.

The Centre is one of the satellite campuses from the main one that is situated in Jamaica. Other satellite centres are in Nepal, Hong along, Malta, Oman, and Japan.

alternatetext

Data obtained from Statista on tourism arrivals in Kenya shows that as of October 2020, the number of visitors arriving in Kenya through Jomo Kenyatta International Airport (JKIA) and Moi International Airport (MIA) amounted to 29,635.

The arrivals kept an increasing tendency observed since August, when international flights were resumed. From March 25 till August 1, 2020, the Kenyan government suspended all international flights in an attempt to contain the spread of the coronavirus (COVID-19) pandemic, which resulted in a dramatic fall in the tourists flow. Despite the recovery, the number of visitors still highly below the average registered before the coronavirus outbreak, when Kenya received approximately 130 thousand tourists per month. Statista also reveals that since the first COVID-19 case, Kenya has lost more than 750 million U.S. dollars in tourism revenue, roughly half of last year’s total.

There has been an extraordinary growth of tourism recorded in 2020 in the world (1.5 billion), Africa (71.2 million) and Kenya (2.05 million). Tourism is one of the most important industries in Africa and contributed 8.5% (or $194.2bn) of the continent’s Gross Domestic Product (GDP) in 2018 (World Travel and Tourism Council (WTTC) according to the latest report dated 2020.

Also Read: Covid-19 Impact on East Africa tourism sector 2020

Tags: JKIAKenya's tourismKTBNajib BalalaResearch on Kenya's tourismTembea Kenya

STATE OF ECONOMY - GET THE REPORT

ASSESSING EAST AFRICA

Loading...

Kawira Mutisya

Yvonne Kawira is an award winning journalist with an interest in matters, regional trade, tourism, entrepreneurship and aviation. She has been practicing for six years and has a degree in mass communication from St Paul’s University.

Related Posts

www.theexchange.africa
Business

Kenya: Food, oil prices force average inflation to rise to 6.3% in first half of 2022

July 5, 2022
www.theexchange.africa
Business

Bolt opens Africa head office in Kenya following $716m funding

July 4, 2022
www.theexchange.africa
Business

Kenya: Funding to support reforms in country’s blood transfusion services grow by 738%

July 4, 2022
Next Post
Former US President Barack Obama addresses Biden-Harris supporters during a drive-in rally in Philadelphia, Pennsylvania on October 21, 2020. - Former US president Barack Obama hit the campaign trail for Joe Biden today in a bid to drum up support for his former vice president among young Americans and Black voters in the final stretch of the White House race. (Photo by Alex Edelman / AFP) (Photo by ALEX EDELMAN/AFP via Getty Images)

Barack Obama: Life, Education, Family, Awards and Net Worth

Total's Mayotte base not a threat to Mozambique's Oil and Gas ambitions

Ngozi Okonjo-Iweala. Photo/Courtesy

What to expect as Nigerian takes over as WTO director-general




This months edition

Features

Countries

Era of the African Passport: A mixed bag of opportunities?

by june njoroge
July 4, 2022
0

The African passport is a common passport document that is set to replace the existing nationally issued AU member states’...

Read more
Sibongile Thobakgale. She is the area sales manager for South Africa at Aggreko Africa. www.theexchange.africa
Investing

Transforming manufacturing in Africa

by Opinion
July 4, 2022
0

From cement to food and beverages to metal production and processing, manufacturing organisations are looking for sustainable energy solutions to...

Read more
Wallace Manyara. He is the Business Development Manager, Region South & East Africa, Wärtsilä Energy. www.theexchange.africa
Investing

Renewables, gas cheapest ways to meet Mozambique’s electricity demand

by Opinion
July 1, 2022
0

To meet its growing energy needs and increase electricity access across the population, Mozambique must build 1.3GW of new power...

Read more
By 2030, tech financing in Africa will hit US$90 billion. African governments have a lot to do to reduce the risk of investing in tech startups. www.theexchange.africa
Tech & Business

Challenges and opportunities across Africa’s tech ecosystems

by Njenga Hakeenah
July 4, 2022
0

In addition, governments have to make things better for businesses. Currently, tech start-ups have to pay a lot to comply...

Read more
Foreign Currency Auction System Fails to Meet Soaring Demand
Industry and Trade

Foreign currency auction fails to meet soaring demand

by Laurence Sithole
July 4, 2022
0

Despite these fundamentals, the Zimbabwe dollar has continued to slide against the United States dollar prompting the government to take...

Read more

News

Banking
Industry & Trade
Investing
Money Deals
Regional Markets
Tech & Biz
Opinion

Countries

Kenya
Tanzania
Uganda
Burundi
Rwanda
Southern Africa
Ethiopia

More

My Account
Contact us
Advertise
About us
Help Center

Subscribers Center

E-paper
Premium Stories
Education Rates
Corporate Subscriptions
Weekely Newsletter

  • My account
  • About us
  • Advertise
  • Contact
  • Privacy Policy
  • Refund Policy – The Exchange
  • Sitemap

No Result
View All Result
  • Home
  • Banking
  • Industry & Trade
  • Investing
  • Money Deals
  • Regional Markets
  • Tech & Biz
  • Countries
  • Opinion
  • Login
  • Sign Up
  • Cart

© 2021 The Exchange - Powered by MediapixManaged by Supported by Digihandler,

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In