Rwanda has gone a step further and promoted its tourism attractions on the world stage, through sports via its ‘Visit Rwanda’ tagline on England’s Premium League football clubs.
The EAC core objectives compel the countries to bring collective efforts to promote their industry and share benefits as they come. So far, the EAC treaty (under Article 115) has shown partner states can undertake and develop collective and coordinated approach to the promotion and marketing of quality tourism into and within the community (EAC).
Hence, the entire concept of coordinating policies in the tourism industry to establish a framework of cooperation is vital, as it will promote the equitable manner of benefit-sharing.
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