The government has reached out to the West African tour operators to broaden its marketing initiatives. has partnered with a West Africa based online tour operator with a strong presence in the middle East in a bid to attract tourists to visit Kenya.
Kenya Tourism Board (KTB) and Kenya Airways Wednesday said they had entered into partnership with Wakanow, one of West Africa’s largest online Tour operators with a foot print in Europe and Middle East.
This was disclosed during a training programme held in Accra, Ghana on Wednesday where KTB held discussions with Ghana Tourism Authority(GTA) towards establishment of a mutual alliance to market their individual countries on a single platform.
KTB officials, acting regional marketing manager in charge of Africa, Fatma Bashir and PR & communications manager Wausi Walya also participated in a radio show on Ghana’s Okay FM that served as a curtain raiser for the face to face training.
Okay FMs show presenter Abieku Santana said KTB’s ‘open arms’ was a good lesson to other African countries to emulate since it helped nurture tourism as a key economic activity that supports many livelihoods while enhancing the need to conserve habitats for wildlife.
GTA’s acting chief executive Mr Charles Bonsu welcomed the move by the Kenyan government agencies saying reaching out to Ghana tourism players was a win-win game for both countries.
“The shared lessons will see tourism grow in Africa and we must admit that Kenya has excelled especially in managing their key tourism products like wildlife as well as service delivery. The ease of travel facilitated by the existing Visa free rule and direct flights by Kenya Airways are ready advantages that the two countries can take leverage on to increase traffic,” said Bonsu.