NAIROBI, Kenya May 19 – APA Insurance, has launched an App for both its customers and agents in a bid to offer flexibility.
The APP dubbed ‘APA Insurance Happiness app’ will enable customers make fast and safe motor insurance purchases, renewals and report claims easily on their mobile devices anywhere and anytime.
The new free app will also provide up to date records of customers and also give location of their country wide partner garages in case of an accident.
The agent’s app will enable them to access a premium calculator, agent account management, pre-insurance inspection and renewal on the go, making them more effective and efficient when interacting with clients and potential clients.
“The Covid-19 pandemic and subsequent need to enforce social distancing has changed the way that we live, work and travel currently and has triggered a real drive across Kenya to shift from traditional channels to digital channels in order to enable citizens and businesses to access their motor insurance remotely and securely,” said Vinod Bharatan CEO APA Insurance.
“The launch of the app is strategic as many of our clients and agents switch to remote working, in line with the Government advice for people to work from home. The app provides peace of mind and flexibility for changing circumstances.”
Bharatan says , the firm has seen a surge in demand for online services and the app aims to serve as a solution that provides customers with freedom and security online anytime, anywhere.
The firm plans to leverage on the mobile penetration in the country with Kenya leading Africa in smartphone penetration.
Kenya has surpassed its 100 percent mark in penetration of mobile subscriptions compared to Africa’s 80 percent.
Globally,Kenya has the highest share of internet usage from mobile phones as compared to desktops with internet access through the mobile phone currently over 80 percent.
“As the number of mobile apps and messaging platforms users grows, we will leverage our in-house digital capabilities to further elevate customers’ experience by taking our digital service to the platforms of their choice,” added Bharatan.
The sign up is easy, convenient and free: once customers and agents download the APA Insurance app and register for the service, their virtual account will be issued instantly.
“With a highly mobile and young workforce in Kenya that embraces mobile technology in all aspects of their lives, the APA Insurance app provides the solution: simple, flexible policies, designed to meet 21st-century needs and currently social distancing requirements,” said Bharatan.