Majid Al Futtaim, the owers of Carrefour has launched the “Buy Kenya, Build Kenya” campaign that aims to push for the purchase of local commodities for use in their stores, which currently stands at five.
According to the retailer’s statistics, almost all the fresh produce sold at Carrefour stores is sourced locally with two-thirds being direct from the farm. Among the 35 fruits and vegetable suppliers working with Carrefour, 21 are growers who supply what they produce from their farms.
“Twelve of growers are very small-scale growers, who on average indicate that they have doubled the number of employees since they started working with Carrefour and grown their revenues” said the firm in a statement.
The campaign features testimonies of various suppliers whose businesses have grown and stabilised, attributed to a professional business relationship with Carrefour.
Franck Moreau, Country Manager, at Majid Al Futtaim – Retail Kenya said, “We always seek to uphold the most ethical and professional standards in our dealings. We treat our suppliers as partners, and see our role as facilitators who enable our supplier access a wider market through our stores.”
“More than 99% of the over 30,000 items in Carrefour stores are sourced from local suppliers, which ensures that the revenues trickle down to various communities that are involved in the supply and produce to the retailer,” he said.
The launch of the campaign coincides with the opening of Carrefour’s fifth store in Kenya at the Sarit Centre shopping mall in Westlands, Nairobi. The ultramodern hypermarket will stock over 30,000 items in the 4,700 square metre selling space.
Carrefour already has four stores in Kenya, since opening its doors in 2016. They are located at The Hub in Karen, Two Rivers Mall, Thika Road Mall and The Junction. With the new store at Sarit Centre, the staff base for the retailer will go up to 1,400 employees.
Majid Al Futtaim currently operates over 230 Carrefour stores across 15 markets and continues seeking opportunities to open stores in Kenya and the rest of the greater East African region.