Cora has provided five million pads to girls in need in India and Kenya, and 100,000 products to women in the U.S.
Cora, a modern women’s wellness brand whose product portfolio includes natural and organic tampons, pads, and other personal care, today announced that it has raised $7.5 million in Series A1 funding and expanded its board of directors, which is now 80 percent female. The round was led by Harbinger Ventures, a leading growth-equity investment firm focused on scaling early-stage, female-led companies.
Cora will use the new funding to support brick-and-mortar expansion at all Target locations, including broader in-store product offerings. In addition to its direct-to-consumer online subscription offering, which has seen explosive growth in the past three years, Cora has intentionally built a strong offline presence as well in order to meet consumers exactly where they shop. Cora will also use the funds to fuel product innovation as it continues to disrupt the feminine care space with pure and proprietary products that eliminate harmful ingredients without sacrificing product efficacy.
With the addition of two new members to its board of directors, Cora’s board brings an unprecedented level of expertise in CPG and disruptive retail that will help Cora continue to evolve beyond its initial subscription-based model as its omni-channel presence grows in the category.
Cora has provided five million pads to girls in need in India and Kenya, and 100,000 products to women in need in the U.S. to ensure they can experience their periods with the health and dignity.
“Since Cora was founded, the brand has grown 400 percent year-over-year,” said Molly Hayward, co-founder of Cora. “With the expansion of our board and solid, smart funding in place, we’re in a strong position to further our mission to revolutionize the female experience for women here in the U.S. and across the world.”