Ahmed Kijjambu, the proprietor of Ugandan Cordless Media Agency seizes an opportunity when he sees one.
On his trip to Nairobi, he narrates how he sees Kenyan commuter stations being a goldmine for making money out of providing free Wi-Fi connections. After all, Ahmed has had an experience making money by freely giving buses internet connection boxes to buses in Uganda.
Ahmed works with a group of 10 buses which ply the Kampala-Mbara route. In each bus, he has installed equipment sourced from Singaporean tech company Rasnet which provide commuters with free internet through the Mbox Wi-Fi connector. As commuters connect to the internet with a dedicated bandwidth, Ahmed sprinkles their browsing experience with sponsored advertisement.
“We started as a pilot where we recruited 10 buses and all we requested from the bus owners is security and power connection. This way, we give them the gadgets for free and we have a dedicated bandwidth which enables us to put various advertisements,” Ahmed adds.
Ahmed is part of a bigger move by Rasnet to roll out strategies that monetize Wi-Fi connections.
RansNet develops complete hotspot solutions for enterprises, public venues, retail F&B and hospitalities. The company empowers thousands of Wi-Fi revenues, enables secure hotspot access for millions of end users while allowing venue users to fully customize their branding and maximize monetization opportunities.
RansNet’s Mbox is a hhigh-performancenetwork appliance designed for enterprises, fully featured with all the advanced networking and security technologies, such as ethernet switching, TCP/IP routing, virtual private networking, stateful firewall inspection and user access control.
In Kenya, Usafiri Network Limited (UNL) has announced plans to offer its clients a solution that will enable them toincrease their revenues through Wi-Fi. The company will be working with clients in different sectors such as hospitality industry, SMEs, transport, advertising agencies among others.
UNL is working with research institutes, Universities, hotels and apartments to offer solutions that help the companies recoup their resources invested in the installation of Wi-Fi by providing a revenue stream through advertising and data collection which can then be used to analyse consumer trends.
John Ndung’u, Partner at UNL says, “Most industries are providing Wi-Fi solutions to their employees and clients in a bid to improve productivity and customer satisfaction. At UNL, we are passionate about building on existing client platforms to turn their Wi-Fi or internet connection into a value-added resource that generates revenue.”
He says universities which normally provide free Wi-Fi to their students can use the service to provide advertisements during or after logging which is a great avenue for targeted adverts. “You can advertise hostels, foods, entertainment events and other services that a specifically targeting students. This can happen in other clients segmentation,” adds Ndung’u.
“With the deployment of this service, we empower institutions as they get o collect vital marketing data that they can integrate with both online and offline marketing to profile and target their clientele as well as providing a platform to showcase their services as well as host other companies.”
Usafiri Network Limited (UNL) is a technology and innovation company that leverages on the Internet of Things to address its clients’ challenges. The technology has picked up very well according to Ndung’u with several research institutes wiring their campuses.
Ryan Jian, CEO, RansNet says, “For a long time, marketing solutions have not provided targeted advertising that gives their clients personalized information. Our collaboration with UNL will empower individuals and businesses to use their internet connection for multiple services and purposes while they reach customers accessing their Wi-Fi.”