The company sells and exports used cars and auto-parts to over 152 countries globally
Japanese auto export company — ‘Be Forward’ has announced A2Z Motors, Urban Drive Motors and Auto Biz Motors as the three new outlets under project ‘Tumefika Mashinani’ (we are in the grass-roots) in efforts to enhance its market presence in Kenya.
The outlets which are located in Nairobi (Mombasa Road) and the city’s satellite towns of Ruiru and Kiambu will leverage the reputable agents to attract more customers and enhance service delivery.
This comes as the company which sells and exports used cars and auto-parts to over 152 different countries globally, through its online site, seeks to widen its customer and marketer base in Kenya by training and capacity building for potential partners.
“Year on year, we have seen a growing demand for vehicles, possibly attributed to the increased road infrastructure development and middle class status of the country,” said Market Development Group, Global Business Department Takashi Noda.
Auto Biz Limited Managing Director Patrick Aswani said:“We are happy to partner with Be Forward as we offer free fuel, detailed cleaning and oil change as our value propositions to our customers. We are therefore able to deliver the vehicles to our customers’ doorsteps at no extra cost.”
Kenya imports over 90,000 both new and second hand vehicles every year, with new cars at only 10 per cent.
The government plans to reduce the age limit for imported cars from the current eight years to five years by July 2019 that will see a huge increase in second hand prices and taxes payable on units.
The Kenya Bureau of Standards (KeBS) is however yet to release the draft legal amendments lowering the age limit and raising allowable exhaust emission standards for all vehicle imports.
Market Development Group Global Business Department Manager Kei Tsuchiya noted that this would enhance the quality of vehicles being imported, but emphasized that the quality and favorable pricing for the customer should be considered over the vehicle’s age limit.
“The government’s plan to reduce the age limit for imported cars from the current eight years to five years will also contribute as Kenyans rush to import newer vehicles. We aim to ensure that customers are able to capitalize on the vehicle’s resale value to match their dynamic interests,” said Kei Tsuchiya.
Be Forward Kenya Sales Account Manager John Mutahi said:“We have received information from the government of intent to lower the age limit from eight years to five years by July 2019, However taxes and duty need to be reviewed accordingly to cater for the mass market from the high cost of vehicles that may hit the country.”
Kenya’s motor vehicle industry is expected to grow in 2019 with companies such as Swedish brand, Volvo, French car maker, Peugeot and German-based car maker, Volkswagen having established local assembling in efforts to meet the growing motor demand in the country.
Founded in Tokyo in 2004 by Hironori Yamakawa, Be Forward was among the first in Japan to offer online shopping of used cars for international export.
With its cross-border ecommerce site developed exclusively for the firm, the company entered into the global ecommerce business market, selling and exporting used cars. Sale of auto-parts to expand their range of products and services was added in April, 2015.
BE FORWARD’s cross-border ecommerce site marks 56 million page views per month (as of May, 2015), which places the company within the top 15 of Most Frequently Searched companies after Google and Yahoo (often exceeding Wikipedia’s ranking) in the dominant African markets including Zambia, Zimbabwe and Malawi.