Kenya becomes the first country globally to get the “Safer Tourism Seal”


Kenya has become the first country globally to be awarded the recommended status of the “Safer Tourism Seal” by Rebuilding Travel.

The cabinet secretary for Tourism and wildlife Najib Balala was presented with the award in a virtual event that was attended by global tourism leaders under the rebuilding travel umbrella, a global pro-tourism industry group composed of members of tourism boards, ministers of tourism, professional associations, industry stakeholders, researchers and academics as well as travelers.

Speaking after receiving the award, CS Balala said that the award is a testimony to Kenya’s continued to ensure travelers’ safety following the global covid-19 pandemic.

“As a destination, we have put together health and safety measures that are aimed at ensuring the safe reopening of the tourism sector. This is to ensure that our citizens, travelers and workers are well protected. On behalf of my country I am happy to receive this recognition that shows we are headed in the right direction in regard to the Covid-19 safety protocols,” said Balala.

The safer travel seal will be crucial in building travelers’ confidence in the destination as international travel resumes and hospitality outlets re-open. The seal which is a recognisable symbol throughout the world will be key to positioning Kenya as a safe and preferred destination.

After the pandemic broke, Kenya joined the world in the World Tourism organisations (UNWTO) #TravelTomorrow campaign which was aimed at asking travelers to remain safe at home.

Also Read: Beyond the pandemic: Cushioning Kenya’s tourism sector 

The ministry of tourism through the Kenya Tourism Board (KTB) also partnered with the private sector to keep the destination alive through a virtual live streaming and the #TheMagicAwaits campaign. The ministry of tourism and Wildlife has actively kept the crisis communication research center in collaboration with Kenyatta University (KU) active in establishing the challenges that affect the tourism sector in this period and mitigating on the same. The destination crisis and issues management strategy has since been launched and a committee gazetted to oversee the crisis on a long term basis.

To receive this recognition, a destination must address key aspects known as tourism surely through ensuring travelers’ safety, security, destination’s reputation, economic viability and health.

This recognition follows the safe travel stamp award to Kenya by the world Travel and Tourism council earlier in June this year.

“I can say confidently that we have rolled out successfully the protocols we put in place together with the ministry of health. If you visit our hotels, eateries and other tourism outlets in Kenya you will be ensured of safety if you adhere to the guidelines. I encourage all those who wish to visit our country to do so in confidence,” added CS Balala.

The rebuilding travel members congratulated CS Balala for the award and recognised the initiatives taken by the government of Kenya through the ministry of tourism and the ministry of health in ensuring traveler safety.

The global tourism and travel sector like other sectors that drive economies has been badly hit following the outbreak of the Covid-19 pandemic.
Locally, the sector is gradually re-opening following the ease in lock down measures out in place by the government to curb the spread if the virus and the resumption of air travel. Hotels and other tourism attractions have put in place the safety protocols provided to ensure the safety of visitors and their workers. The safer tourism recognition will be up for renewal in 2022 if the destination will have then met the tourism surely requirements.

Also Read: Kenya: Destination Medical Tourism  

Yvonne Kawira is an award winning journalist with an interest in matters, regional trade, tourism, entrepreneurship and aviation. She has been practicing for six years and has a degree in mass communication from St Paul’s University.

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