Safaricom launches platinum scheme for premium customers
NAIROBI, KENYA, FEB 24 — Safaricom (NSE: SCOM) has launched a Platinum plan targeting its premium customers, as it seeks to carve a niche’ in the growing competitive telecommunication industry in the country.
Under the new scheme, customers are able to spend Ksh2,000, Ksh3,000, Ksh5,000 or Ksh10, 000, in a monthly plan which offers voice, SMS and unlimited data services.
Customers will receive between 200 and 3,000 talk-time minutes, unlimited SMSs and five to 30 gigabytes of data.
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The proposition only available on MySafaricom App also gives customers access to lifestyle-friendly offers in partnership with brands such as Shell, eatout.com and Ticketsasa.
Safaricom said the service targets “high value customers with value that matches their lifestyles.”
“In line with our brand spirit of Twaweza, we are proactively working towards transforming Safaricom into more than a telco.We gradually evolving into a lifestyle brand as we seek to develop more intimate relationships with our customers and deliver more personalized products and services,” said Sylvia Mulinge, Director – Consumer Business, Safaricom.
She said Platinum is targeted at the discerning professionals, who form 17 per cent of the total Safaricom customer base and are known to spend a lot of time online.
“That’s why data is a big focus with this new offering, because these subscribers are looking for plans that accommodate their usage and fit into their lifestyles,” Mulinge added.
The Platinum scheme comes with two options — Platinum Plus and Platinum.
Platinum Plus is a monthly plan that comes with data limits of up to 40GB and 4,000 voice minutes, while Platinum allows subscribers to consume and renew their subscriptions as they go, using airtime or M-pesa, with up to 30GB of data and 3,000 voice minutes depending on the subscription value.
“Platinum and Platinum Plus subscribers will enjoy unlimited SMS and have access to a personal bill manager that will simplify bill payment by filing all the customer’s bills in one place,” the telco said in a statement late Friday.
Safaricom provides voice, data, financial services and enterprise solutions for a range of subscribers, small businesses and government, using a variety of platforms.
It has over 29.5 million subscribers in Kenya, providing over 200,000 touch points for its customers and offering over 100 different products under its portfolio.
Listed on the Nairobi Securities Exchange and with annual revenues in excess of Ksh200 billion, the telco has continued to stand out as a major mover in the stock market.
It was the week’s biggest mover at the Nairobi bourse on Friday, with 39 million shares valued at Ksh1.1 billion changing hands at between Ksh29.00 and Ksh30.50. This represented 26.31 per cent of the week’s traded value.
The telco has invested over Ksh38 billion in infrastructure in the last one year, providing over 80 per cent of Kenya’s population with 4G and 3G coverage and providing 2G coverage to 95 per cent of Kenyans.
It has harnessed its proprietary fibre infrastructure to build a dedicated enterprise business, which provides managed IT services to clients in the East African region.
The service provider boasts of pioneering commercial mobile money transfer globally through M-pesa, the most successful mobile money platform in the world.
Launched in March 2007, M-pesa now has over 27.8 million customers and over 148,000 M-pesa agent outlets countrywide.
