NAIROBI, DEC 14 – Safaricom (NSE: SCOM) has today opened its newly refurbished shop in Kitui town as it seeks to offer residents of Kitui and its environs access to all Safaricom services, including a wide range of 3G and 4G devices.
The revamped retail outlet which had been temporarily closed for two months for renovation and upgrade is among nine shops serving customers in Nairobi East region.
“We remain focused in offering the best experience to our customers. As part of our regional strategy, we continue to expand our network through the roll out of new sites and to increase our customer delivery channels,” said Paul Kasimu, director resources, Safaricom.
“The refurbishment of this outlet will not only offer all Safaricom services and products, but will also enable us meet the growing customer demands as we aim to provide the best experience to customers visiting the outlet,” he added.
The opening of the Kitui outlet comes a week after Safaricom opened new shops at Ronald Ngala Street in Nairobi’s Central Business District, Greenspan Mall, Nyahururu and a remodeled shop at the Village Market, to meet the growing demand for the Telco’s services in the regions.
“We are hoping to expand our footprint in the Nairobi East region and reach more customers. The opening of more retail outlets will help reduce the average footfall at the shop to below 250 customers per day by increasing the number of care desks where customers can access basic services such as SIM Swap, PUK, M-Pesa issues without having to go and cue at the shop” said Kasimu.
The shop will offer Safaricom customers a host of services and products which will range from entry level devices to high end 4G devices. Customers will also be able to access all customer care services from the shop which will have five service desks for quick customer service.
Since last year, Safaricom has opened 24 Care Desks in Nairobi East region a move that has helped reduce traffic in the shops and customer care calls.
So far, Safaricom has a total of 48 retail shops spread across the firm’s six regions.
Safaricom provides voice, data, financial services and enterprise solutions for a range of subscribers, small businesses and government, using a variety of platforms.
It enjoys a subscription of over 29.5 million, providing over 200,000 touch points for its customers and offering over 100 different products under its portfolio.
Listed on the Nairobi Securities Exchange and with annual revenues in excess of Ksh 200 Billion, Safaricom invested Ksh38 billion in infrastructure this year, providing over 80 per cent of Kenya’s population with 4G and 3G coverage and providing 2G coverage to 95 per cent of Kenyans.
The company has harnessed its proprietary fibre infrastructure to build a dedicated enterprise business, which provides managed IT services to clients in the East African region.
Safaricom pioneered commercial mobile money transfer globally through M-Pesa, the most successful service of its kind anywhere in the world.
Launched in March 2007, M-pesa now has over 27.8 million customers and over 148,000 Agent outlets countrywide.