The government has launched an online platform aimed at reinvigorating Kenya’s image as a vibrant home of warm people of diverse cultures that has an array of opportunities for investors and tourists.
East Africa, Trade and Tourism Cabinet Secretary Phyllis Kandie said the makeitkenya.com website was now the official portal that gives Kenyans and visitors an all-round view of Kenya as a country that is now taking the world by storm.
“All Kenyans must be ready to boost their image to the world positively especially now that Kenya enjoys the biggest web traffic since President Obama’s visit.
“Now the Pope is headed here in November and the world media is asking, just who is Kenya,” she said.
Businessman Chris Kirubi challenged the media to go full throttle in looking at other events that boost Kenya’s positive image to the world saying too much political news was killing Kenya’s image as a brand on the global stage.
CONCERN OVER POLITICS
Tourism operators also raised concerns over rising political temperatures saying there were no advance bookings for 2016 while others called for concerted campaigns across the counties to ensure the makeitkenya.com brand campaign ropes in products from county governments.
Brandkenya CEO Mary Kimonye assured public and private sector executives present during the early morning breakfast meeting that Kenya’s image had continued to improve.
She said only patriotism would save Kenya’s image. Saying it was a digital home for Kenya, Ms Kimonye said the portal was solely aimed at being Kenya’s official image page on the global platform.
CS Kandie urged Kenyans to participate fully in driving traffic to the new portal saying it was available on all social platforms.
“The Global Entrepreneurship Summit, President Obama’s visit, the World Trade Organisation meeting, successful field exploits by Kenyan athletes and the planned papal visit in November have created a wave for Kenya to ride on.
“We are now viewed differently and curious investors are seeking to know how they can cash in on this international flow of dignitaries and tourists.
“Tourists must know Kenya has more than tourism to offer to the world and that is why we now have a new portal to tell the world about investments, cultures, sports and counties,” said the CS.
Ms Kandie added that Kenya would use international events to market Kenya like it had done during the Milan Expo.
Makeitkenya.com chief executive Loretta Ahmed said a marketing offensive was underway with various advertisements placed on famous websites such as National Geographic, among others, with a view to giving the world a 360-degrees point of view of Kenya.