Orange has begun making top management changes in a bid to revive its business, with Kenya as key in its plan.
The telecommunications 2020 strategy plan has put more emphasis into its mobile banking platform which is seen as the key saviour in Africa.
The changes effective March 1, 2016 come at a time when Telkom Kenya, Orange’s local arm is struggling to make profits.
“This new organisation has been thought out to support our strategic plan, Essentiels2020. I am especially proud of the talent that makes up the management team at my side,” said Stéphane Richard, chairman and CEO of the Orange Group.
In line with this, Marc Rennard, who successfully led Orange’s development in Africa and the Middle East, will be appointed deputy chief executive officer in charge of customer experience and mobile financial services.
Bruno Mettling will be appointed deputy chief executive officer in charge of operations in Africa and the Middle East (AMEA).
Jean-Marc Vignolles, who has worked as head of Orange Spain since 2007, will become Mr Mettling’s deputy as chief operating officer.
Orange has high hopes for its AMEA operations which it terms ‘growth territory’.
A new holding company will manage Orange’s AMEA region businesses according to the new strategy.