Arusha the city formerly known as the ‘Geneva of Africa’ has of recently adopted a new name the ‘Gem of East Africa’.
The new name has derived its meaning from the Tanzanite mineral gemstone that is uniquely found only in Mererani, Northern Tanzania.
In a meeting with the Deputy Minister for Lands, Housing and Settlements Development, Ms Angelina Mabula and Arusha- Urban officials, local real estate developers and developing partners, on the issue of the city new master plan, the Urban Planner, Mr Kamugisha John Byarugaba revealed the new city tag of Arusha ‘Gem of East Africa’.
The deputy minister advised the city officials to consider adding Arusha in the naming of the new tag ‘Blue Gem of East Africa’ because despite the uniqueness of Tanzanite, being only found in Tanzania, it is highly sold in Kenya and as far as India.
The former president of United States of America Bill Clinton, in his visit to Arusha during a Burundi peace Accord signing, he named the City the ‘Geneva of Africa’ following its part in hosting the mediation meeting and also the fact that a number of International meeting are held in Arusha. He likened Arusha to Geneva because a number of peace talks as well as international conferences were held in Arusha, which was also the case with Geneva.
Going forward, the Municipal Council and the Arusha international Conference Centre, adopted the tag as its marketing strategy.
The new Arusha master plan that is now on its second phase entail a projected strategy targeting year 2035. The plan intends to address the reorganization of the city structure, signifying new density distribution and urbanization models that lead to drafting of the detailed land use plan 2035.