LITTLE, Kenya’s ride-hailing company has launched its services in Tanzania to serve the growing transport market in Dar es Salaam.
The firm’s General Manager, Ashish Kukreti said during the launch of Little app in Dar es Salaam on Saturday, March 23 that it will connect customers and drivers to ease transport services.
“We want to serve the growing local market in the transport sector. As a company, we have done research and understand the needs of our customers,” he said.
Little has trained more than 500 drivers on how to use the services and will continue to train more customers and passengers as the need increases.
“Currently, in Tanzania, our focus is on those customers who use cell phones connected with internet, but later the services will be accessed by everybody including non-internet users through sending SMS,” he said.
Little was started in 2016 in Kenya and has 10,000 registered drivers in Nairobi currently with about 60 per cent of those active.
It also has more than one million users on its platform across all markets with more than 60 per cent of these in Kenya.
The company which competes with global players like Uber and Bolt (formerly Taxify) is valued at about Tshs.161 billion ($70 million) with plans to raise 115 billion ($50 million) from investors in its series A funding.
With a market partnership with Kenya`s biggest mobile operator, Safaricom, its service is also available to Kenyan customers without a smart phone. Besides Tanzania, Little is available in Uganda, Kenya and Zambia.