Tecno has launched its first 4G enabled smartphone the Phantom 5 in Kenya in a quest to defend its market share.
The company is striving to beat giant manufacturers in the country by taking advantage of the 4 million smartphone users.
As of now, Tecno has 18.5 percent market share in Kenya making it second in Kenya after Samsung that has 60 per cent market share. According to the statistics, the chinese company is still struggling in Kenya.
“Our new vision is to produce 4G enabled devices that will keep our markets connected to the fastest network. We are looking to scale up in the next few years considering Africa is a fast developing continent” saidHanane Karroumi, Tecno mobile media manager.
Tecno is looking to leverage on the growing dependency of smartphones by consumers who depend on it for literally everything: From getting directions, recipes, communication, information on what to buy, where to buy it and the list goes on.
Of the 26.1 million mobile phone users in Kenya, 99.9 percent access the internet through their phones.
By mid this year, sale of phones clocked 58 per cent with an estimated 1.8 million devices being smartphones.
The internet penetration stood at 58 per cent putting Kenya top in the African region. Tecno’s Phantom series is intended to cut across the business person and the normal consumer looking for a trendy device.
The series however does not represent the best selling device. Launched 3 weeks ago, the Tecno Camon C8 has registered as the best selling device in the country.
The device that targets the mid range market has thus far sold 4,000 pieces making it a giant competitor in the market.
Tecno has denied following the market trend of consecutive device launches arguing the trend will only confuse the consumer. Also, too many devices in close intervals will cause a backlog in the market making it difficult for pricing.