Uganda Airlines and Uganda Tourism Board signed a memorandum of understanding(MoU) to combine efforts to promote the tourism potential of Brand Destination Uganda in the next three years.
The MoU signing was witnessed by the First Deputy Prime Minister and Deputy Leader of Government Business in Parliament, Moses Ali, among others. According to the agreement, the two entities will both develop the tourism industry in Uganda and will work together to promote the country as a destination, its culture, people, environment and attractions.
Uganda Airlines will promote Brand Destination Uganda in all its platforms, in-flight, online and on the ground at its sales offices in airports and cities across the world with Brand Destination Uganda messages, among other commitments.
Through their respective tourism promotional campaigns and platforms, the Uganda Tourism Board will present Uganda Airlines as the most convenient way to travel to Uganda.
Though not limited, it will include, promotional materials, online platforms including social media platforms, website, as well as other multimedia and experiential campaigns.
The two entities agreed to work together to run joint market research and marketing as well as work together in enabling Uganda’s other tourism players to participate in major African and international exhibitions.
In order to encourage travellers to visit Destination Uganda and fly Uganda Airlines., the two organisations will also include jointly organised familiarisation trips for travel agents, press, tour operators and bloggers.
Uganda Airlines and Uganda Tourism Board will also develop Visit Uganda tour and travel packages for holidays and special events and develop new tourism products especially in MICE (Meetings, Conferences and Events).
Uganda Airlines CEO, Cornwell Muleya, said the partnership was both in line with their directive and timely as the airline gets on the next phase of the airline’s route expansion plans.
“We are excited to work with UTB to promote Uganda, its resources, its people and culture around the world – that is the essence of this partnership,” he said.
In terms of foreign exchange, statistics from the tourism ministry and UTB shows that tourism number earnings from visitors grew by 22% from $1.31 billion to $1.6 billion in the last five years.