Ten companies are set to represent Uganda in the upcoming Indaba Travel Expo 2016 which kicks off on May 7, and ends on 9, at the Albert Luthuli Convention Centre (Durban ICC), South Africa. It is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.
“We are set as a company. We so far have about 45 companies to meet in three days. Very promising but we need the bigger picture of marketing the nation by government done and done well,” said Mr Amos Wekesa, CEO of Great Lakes Safaris, one of the 10 tour companies representing Uganda in the event.
He added: “During this event we need to see Uganda on big screens like Kenya, Rwanda and other countries do. South Africa is setting aside 2 billion rands (Shs448b) for marketing their tourism this coming year. How much is Uganda investing?”
Uganda Tourism Board chief executive officer Stephen Asiimwe, in an earlier interview, had said they had earmarked $1.5m (Shs4.2b) through the World Bank’s Competitiveness Enterprise Development Project initiative for a new marketing campaign strategy through agencies.