Germany, United Kingdom tourists dominate Tanzania tourism market
Tanzania, March 29 – Germany and United Kingdom are the two main countries from Europe that continue to dominate the Tanzania tourism market. The East African country has quickly established itself as a major tourism hub in the East African Community (EAC), showing off its competitive edge in the sector.
According to the reports released, the sector has had a massive boost from the European sides that have improved the sector’s tally in terms of performance. As Tanzania continues to seek ways to progress and widen its market, it has become wary of the already existing loyal customer it has and keeps tabs to ensure their number continues to shoot up.
The Government of Tanzania under the leadership of President John Magufuli has made customary changes that have catapulted the sector’s performance and operations in the country causing a ripple effect beyond its boundaries. The leadership of Magufuli has seen an increase in tourists’ arrival from the two countries.
Some major infrastructure development such as airports have been a significant pillar in the tourism sector with better services alluring the tourists. The quality of services in delivery has been impressive with investors as well looking for opportunities to sow in a seed of progress in the industry.
The tourism sector has received a great attention from the government with the raking of revenue it brings to the board, and the vast opportunities yet to be looked into for the expansion of the same. It is the second largest foreign exchange earner in the country, following closely minerals.
Marketing initiatives have paid off for the sub-Saharan state that has exposed its wildlife to the world. More tourists have been aware of the wealth of tourist attractive sites the nation has had with photo hunting seeking to widen the influence of the country.