The programme is a solution-based initiative that seeks to take a customer through a journey of risk assessment, taking action and being rewarded based on the outcome.
Jubilee Insurance has launched a comprehensive wellness programme that will primarily focus on improving lifestyle behavior among Kenyans to trigger them to take action to improve their personal health.
The solution dubbed “Maisha Fiti” encompasses a Lifestyle Management Programme, Mum’s Club, Seniors Wellness Club and incentives in form of Loyalty and Rewards.
It is a holistic approach to wellness focusing on the customers physical, mental and spiritual well-being designed to meet the unique needs of each customer.
Speaking during the official launch of the program, Jubilee Insurance General Manager – Medical Business Patrick Gatonga noted that with rising costs of health care in the country, one way to combat these costs is to adopt a healthy life style to maximize wellness.
Maisha Fiti therefore will be able to play a crucial role in creating happier, healthier individuals to drive up productivity and decrease healthcare costs.
He added that wellness programmes are becoming more prevalent in society in the strive to have a healthy workforce, and individuals become motivated to take control of their own health through technological advances that quantify wellness.
“Health promotion and disease prevention through healthy lifestyle changes are poorly supported in our health care system, where the medical focus is primarily on medication or other forms of medical care. We believe that providing health information to individuals is important to improving wellness because many people believe they are healthier than they actually are” said Julius Kipng’etich – Group CEO Jubilee Insurance.
The incentivization aspect of the initiative is what sets it apart from other available choices since it rewards good behavior.
Jubilee Insurance has engaged various partners to ensure that customers are able to be rewarded for leading a healthy lifestyle. Some of these partners include; Wadi Degla Clubs, Nairobi Sports House, Jumia Travel, Ole Sereni Hotel among others.
The 2030 Agenda for Sustainable Development Goals (SDGs) adopted at the United Nations Summit on Sustainable Development in September 2015, recognises Non-Communicable Diseases as a major challenge for sustainable development.
The move is therefore a step in the right direction towards combating lifestyle diseases among Kenyans.