This puts it ahead of other retailers in Kenya in providing products that customers can pay at their convenient pace. The approach is more like an offset system like hire purchase only that a customer collects the item once all the payments have been done.
For this Flexpay helps one break their purchases for goods and services allowing them to pay for those goods over time.
Tuskys has been named ‘Brand of the Year’ in the supermarkets’ category in Kenya, an accolade given by the World Branding Forum. It was among six Kenyan companies recognized for their work and achievement and the improvement of standards in branding.
Flexpay works both online and offline.
For a customer to get the goods they need online, they have to visit Flexpay’s partner’s website or store to make a booking from there.
“Furthermore, you can click on the GET STARTED button on our website and set your Flex goals. For the flex goals, you have to fill in a form of what you want to buy through Flexpay, its budget, how much you are willing to start with, your timeline and preferred merchant,” says a statement on the company’s website.”
It adds, “Once we get this information, we will give you a call within a few hours to confirm your order and hence you can proceed with the payment.”
Having won the award, Tuskys becomes one of the most noticeable brands in Kenya among them Citizen TV, KENCHIC, Kenya Airways, Kenya Power and Safaricom.
More than 3,000 brands from around the world were nominated for the awards this year.
Tuskys CEO, Dan Githua, said the company will be investing more than Ksh 200million in the development of ‘shop in shop’ electronics stores at Tuskys Hypermarket outlets in Nairobi, Mombasa and Kisumu.
The multi-brand departmental stores stock a variety of premium consumer electronic products while providing a state of the art experiential platform.
Githua said the experiential platform allows the customers to reimagine their household electronics shopping experience.
By winning the award, Tuskys is elevated to a point where it should keep innovating and maintaining superb customer care to sustain the brand’s position.
The chain of supermarkets has moved to entrench its dominance in the market by aggressively increasing outlets to cater to the increasing demand for premium shopping in Kenya.
The retailer plans to avail its service availability in the high-value regions in Nairobi and Mombasa.
Tuskys has more than 1,800 unionisable workers whom Githua recognised and attributed the success to for their contribution towards winning the award.
Organised by the WBF which is based in London, the award is presented to global and national brands for their work and achievements in branding.