Companies supporting farming and agriculture continue to introduce new programs every time to boost their morale and productivity. They enhance the farming practices of farmers to ensure they get the most out of their labor force. The initiatives educate the farmers, giving them more information about new products and methods to improve their farming.
‘Smart Barley’ is a global program recently introduced to barley farmers in Tanzania to help them produce better barley. A high quality malt barley would result to high quality beers. Brewing company Anheuer-Busch InBev (AB InBev) has worked closely with barley growers coming up with research to increase yields and reduce environmental degradation.
Arusha and Kilimanjaro are the primary regions cultivating barley in Tanzania but more areas will be reached in a few years. The farmers have been urged to imbibe the new methods of farming should they want to be successful in the reliable markets they target. Modern farming techniques will see them sell more and harvest bountifully in terms of finances to uplift their individual lives.
Tanzania Breweries Limited has vowed to support the farmers in boosting their earnings through increased production. The largest brewing company in Tanzania has also introduced new seeds that will do well in in the country, in consideration to the soil and climatic conditions. This is a step ensuring there will be a constant production.
Smart Barley has overtime identified gaps and opportunities in barley farming and seeks to address the issues to reduce the number of challenges being faced by the cultivators. With a growing network, the program has reached thousands of farmers and equipped them with the necessary tools to overcome their mountains in their unique regions.
As Tanzania depends on agriculture for most of its revenues, an increase in the production of barley should stellar its performance not only on domestic scale but could improve its results in the global markets. Under such programs, creation of job opportunities whether in the field or industry should come in handy to access the labor force available.
The earnings should help the country’s vision of being an industrialized economy by 2025, and fund development projects for the Government too.
AB InBev has seen a growth in the lives of farmers wherein it has partnered with and hopes to continue impacting lives in Tanzania. Decent houses and better farming equipment have been some of the testimonies accrued to the Belgian firm. It will open up other opportunities for the farmers in the global market.
Smart Barley platform is vital for the supply value chain of the Belgian firm as it profits the key market players. Tanzania should be able to draw a difference with the platform on board and ensure to keep a track of records to check on its performance.