Uganda, March 27 – Uganda is said to be hoping to directly sell its produce to the larger market including Russia and Iran. The East African country seeks to be more competitive in the international market as it hopes to use no other avenue to ensure its commodities are delivered to the market.
Uganda Export Promotion Board (UEPB) believes this way would be more effective in raking more revenues hence building a strong economy for the country. The board is in dire need to get the country’s tea outside to gain more grounds and popularity. Mombasa Tea Auction has been the channel to sell their commodity but that is set to change.
The adjustment made will give the producers a chance to name their prices, thereby giving them an upper hand to dictate the prices that suit their product. This will be an added advantage so that they are not taken advantage of and are not under pressure with the global economic status.
Prices have been a discouraging factor to the farmers and the entire chain of distribution that has robbed them off their benefits. It has made some stakeholders to pull out of the international trading activities and rather focus on the regional zones where they can play a pivotal role in dictating the play.
Uganda will be able to make its own tea brand should the opportunity go well. This will undoubtedly be a huge milestone for the East African country that has been a regular supplier of the agricultural commodity over the years. Its own brand would make the nation even more competitive regionally and internationally.
The country needs to be at par with the standard quality of the international market to remain relevant and keep on pushing to have a wider reach.