NAIROBI, Kenya, Feb 20 – Three East African countries will now jointly market their tourism products online with the launch of the first joint East African destination portal.
Kenya Tourism Board Chief Executive Officer Betty Radier joined other top tourism officials from Uganda and Rwanda in the unveiling the platform at the Pearl of Africa Trade Expo held in Kampala at the weekend.
The portal will be a shared platform for tourism trade operator to place their multi-country-packages promoting Kenya, Rwanda and Uganda; and provide a new channel to reach regional and international audiences.
“The launch of the portal comes in stride with the East Africa striving to work together for the betterment of her people. If ever there was a better time for Uganda, Rwanda and Kenya to come together, it is now. Our economies are growing stronger and travel has been made easier due to the great improvements in our infrastructure,” said Radier.
It will also allow access to tourism information on products, experiences and destinations, all on a single platform with the aim of enhancing availability of information in the region as well as accessibility to the tourism supply chain.
Radier challenged the East African community to have a taste of both worlds-business and leisure at affordable rates by exploring what lies within East Africa reaffirming Kenya’s commitment to placing East Africa on the map by promoting sustainability of Kenya as a destination product for generations to come.
“The fact that members’ countries can easily access each other’s countries by road, rail or even short distance flights should encourage more inter-country visits. Why travel the world when one has not explored the amazing beauty that East Africa as a whole has to offer? ” she said.
Uganda is the regional leading source of tourists to Kenya.
Last year, the market recorded a growth of 75.7 percent increase in air arrivals closing at 51,023 exclusive of cross border arrivals up from 29,038 recorded in 2015.