Tanzania’s only Apple Premium Reseller iStore is planning to expand its reach and influence in the the country’s market, citing ease of doing business.
According to the management in Dar es Salaam, the Apple Store has enjoyed its operations in the capital’s city and eyes to flex its wings to Dodoma and nationwide.
The American firm Apple through its premium reseller
, launched iPhone X over the weekend, a product launched in December last year in the Kenyan market. The all-glass front and back device comes in silver and space grey colours with an OLED screen that rises to the standards of iPhone, a gadget that has a unique market.
The expansion strategy does not only seek to test the loyalty of Tanzanians to Asian brands which are relatively cheaper, hence very affordable but will offer employment opportunities on the flip side. The management is eager to curb the rate of unemployment among the youth by tapping into the readily available labour force and transform it for productivity.
As shown by Trading Economics global macro models and analysts expectations, the ease of doing business in Tanzania is expected to be 135.00 by the end of this quarter and 136.00 in 2020. The country slipped seven places in the latest World Bank annual ratings, from 137 to 144 drawing attention to the business climate in the economy.
The Business Regulatory Framework could be a niche to take the country back to its business glory, as it seeks to compete in the East African regional bloc against Kenya and Rwanda that out-performed it in the current report. The government under the leadership of President John Magufuli is addressing the challenges and solutions to create a better business environment.
Chinese multinational-Huawei toppled Apple as a top global Smartphone dealer for the second straight quarter and remained the world’s second-largest smartphone vendor for two consecutive quarters. Western brands like Apple have an edge in technology, but their prices shy off potential clients. The expansion stratagems may seek to address the hurdle in the company’s expectations.
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