British businesswoman Naomi Elaine Campbell has set her eyes on Ghana for business opportunities.
The actress has expressed a desire to lead a group of investors into the West African country to scout for business opportunities.
The model held talks with Ghana Investment Promotion Centre (GIPC) at the World Economic Forum in Davos, Switzerland.
Commenting on the expressed interest by the 48-year-old singer, Chief Executive Officer (CEO) of the GIPC, Yofi Grant, “She is a very well connected businesswoman, through her I met some investors who are looking at other opportunities to explore in the country and also to put Ghana up on the World map.”
The CEO believes Campbell’s business in Ghana will not only serve the domestic market but also serve other parts of the world.
The businesswoman, who is the headline speaker for the 2019 FORBES WOMAN AFRICA Summit in Durban, South Africa is an influential entrepreneur in the fashion industry and would bring business opportunities and experience to Ghana.
Yofi Grant believes the celebrity’s move towards investing in Ghana is catalysed by the country’s economic performance. Her presence should boost the confidence of other foreign investors, particularly from Britain, strengthening the development cooperation between the two for mutual benefits.
After two years of sluggish growth from 2014 to 2016, Ghana’s real GDP growth recovered to 8.5 per cent in 2017 and was estimated to be 6.2 per cent in 2018, driven mainly by the oil sector records African Development Bank.
World Bank states that 305,874 jobs have been created for Ghanaians through 3,124 projects valued at $12.6 billion in investments as the government seeks to reduce the rate of unemployment in the country.
Naomi Campbell has shown great interest in promoting African culture through fashion.
At the Global Citizen Festival: Mandela 100 in December 2018, the innovative star took to the stage in an array of specially chosen looks from South African designer Marianne Fassler and Lebanese duo Azzi and Osta.
Ghana’s economic growth should remain steady this year, with elevated consumer spending and healthy investment activity growth spearheading the overall expansion, according to Focus Economics.
Ghana is ranked 13th among 47 countries in the Sub-Saharan Africa region, and its overall score is above the regional average.
It is also touted as one of the fastest growing economies in the world by the New York Times.