The 9th Egypt and Middle East Expo commenced on 30th May in Rwanda, attracting a number of exhibitors and investors. The conglomeration of Middle East countries at the heart of East Africa is an indication of where the real market lies for their products. With the host, bagging accolades for its achievement to host the event, the country has been adamant to be a pivotal pillar in promoting trade and industry.
It is a great opportunity for other exhibitors to share in the diversity of products and services, building of networks and improving their business connections. Local and foreign exhibitors are believed to participate in the event that will give them a wide base of customers and market for what they have to offer. Foreign firms look to leave a mark not only in the host but the visitors for an expansion of their business.
The expo which will be ongoing for the next two weeks will give the producers and consumers ample time to interact and share ideas. The exhibitors have a good time for the marketing, branding and advertising of their commodities to reach a wider audience. Kigali will be a busy town hosting foreign firms with interests to invest in the investment hub.
There are a number of expectations with Rwanda looking to be a preferred East African investment hub facing stiff competition from Ethiopia. Rwanda has a good business climate that has been an influential factor to drive investors’ traffic to the nation and a number of incentives to lure potential firms into its economy.
Rwandans can access over 200 job opportunities courtesy of the expo with the availability of labor force in the country still untapped. It gives them a chance to gain experience and use their skills for economic empowerment and contribution to the country’s GDP.
Countries that will be involved include Pakistan, Iran, Syria, India, UAE and Singapore. Rwandans can tap into the diversity of each country’s culture, share information and ideas and shop come of the commodities exhibited. It opens the world for tourism and trade vital for the growth of economies and businesses.