Uganda, April 17 – Little Ride, formerly known as Little Cab is the newest ride-hailing app that is set to stretch its influence past the borders of Kenya. The taxi company is ready to launch its service in Kampala, Uganda in mid-May to offer better transport services in the country.
The East African nation has been welcoming to ride sharing apps, with American Uber and Estonian-based Taxify enjoying scintillating stints in the ever expanding market. With the new taxi app that was birthed July 05 last year preparing to venture into the new market, the competition seems to be spiced for the fight of the customers.
Little Red has had a fair share of its operations in Kenya, gaining grounds and increasing its popularity. The taxi services are readily available in the major cities in Kenya, where the market seems to be hungry for better transport services. The cab has intentions to launch further into the West, with Nigeria being the direct target.
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The cab has had fair prices that has made it affordable for many customers, proving to be effective and efficient in service delivery as well. They hope to replicate the same strategy and success in Kampala, to rival the other taxi companies.
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Taxi industry is one of the fastest growing sectors in East Africa, with the need of better and reliable transport services being a priority to many business people. Their expansion has seen many travelers opt for taxi other than the regular public means to travel.
Little Ride is on the brink of finalizing a number of plans with authorities in Kampala in the hope of entering the market within the deadline of the company. The firm is a joint venture between Safaricom and Craft Silicon, a software development headquartered in Nairobi.
Little Ride had signed up more drivers since its inception than Uber, proving to be a major competitor in the business.