Uganda, Feb 14 – Uganda Tourism Board (UTB) has submitted a financial request of $1.68 million to the government, as the tourism board seeks to promote the country’s tourism sector. The board is in need of the financial help to be able to carry out the marketing strategy needed to venture into new markets.
The government is keen to increase the numbers of tourists visiting the country and is working closely with marketing companies to capitalize the country’s tourism sector in the emerging markets. The Parliament is seeking for international public relations to spread the good word for the industry.
UTB has identified potential markets to be considered which include China and Japan. The Gulf States add to the existing markets with Nordic countries being on the list as well. The new markets have a potential to boost the tourism sector of Uganda.
The tourism governing body will use the resources available to bring more promoting agencies on board that will catalyze the process of marketing the industry which is in high competition in the region.
The board hopes to keep the existing firms by signing another contract to continue their operations in their respective markets. Their work has borne fruits and the tourism board is adamant they will work together in another season.
With a significant number coming from the Asian destination, there will be a growth in the economy, according to analysts. This will majorly be as a product of revenue raked in by the government and significantly employment opportunities that will be provided in the long run. The international trade activities will shoot up which will be a positive indicator for the business environment for Uganda.
China and India have been the primary markets earmarked to make a significant impact once the markets have been tapped in as they have a wide market.
