Browsing: Africas safaris

MICE Tourism in East Africa Source: Beyond Summits Ltd

Tanzania is emerging as an African leader in the rapidly growing meetings, conferences and events industry, experts have said.

According to an analysis by Trevor Ward of W Hospitality Group, one of the fastest growing sectors of the global tourism industry is that which goes by the acronym of MICE, which stands for Meetings, Incentives, Conferences and Exhibitions.  The common denominator is that the events all involve groups of people, sometimes but by no means always travelling together, coming to the same place (destination) with a common purpose.

Tanzania’s growth within the business tourism sector has been driven by growing international recognition of a tourism industry second to none in terms of diversity and quality of experiences.

As younger business travellers and entrepreneurs increasingly look to combine business and leisure travel, Tanzania is moving to ensure the connectivity and infrastructure is in place to welcome growing numbers of African …