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Inside KQ's economy class on the NBO-NYC route. Kenya Airways has signed an agreement with Safarilink for seamless connections of travellers from international destinations. www.theexchange.africa

The airline business is becoming messier by the day as the covid-19 coronavirus continues disrupting business in a way never seen before.

From manufacturing to travel, entertainment to medicine, all sectors of the economy have been jolted by the virus whose epicentre is Wuhan, China. The disease, “a pneumonia of unknown cause detected in Wuhan, China,” was first reported to the WHO Country Office in China on 31 December 2019. From then, it has been a rollercoaster.

The real magnitude of the virus is starting to manifest with deaths, infections and isolations becoming the order of the day worldwide. While the disease in itself is not a death sentence, the fear that people may contract it en masse burdening health infrastructure in several countries has led to people isolating themselves, and observation, in what has now become the norm- social distancing.

See: Coronavirus shakes economies, world forced to change perspective

South African Airways Business Traveller

The deadly coronavirus (COVID-19) which has now spread over 60, with 93,000 cases and more than 3,000 deaths in China, is projected to hurt the African airline landscape, taking away $40 million in revenue.

At the moment, Africa has witnessed confirmed cases in Senegal, Nigeria, Egypt, Algeria, Morocco and Tunisia.

The outbreak has made big-industrial players such as British Airlines, United Airlines, Cathay Pacific to trim their routes to various destination, including northern Italy, South East Asia, to evade further trouble with the virus.

On that line, African airlines have taken their own path to curb the scenario, as Tanzania’s emerging airline halted its scheduled flights to China, Kenya’s court order made Kenya Airways postpone flights to China, and Rwanda did the same.

However, Ethiopia faced criticism for not realizing the flights’ cancellation to China, like its fellow players.

According to the International Air Transport Association (IATA), the global aviation …

Ethiopian Airlines announces plans to 'restructure its entire U.S. network' which will see them opening new destination, adding frequencies and shifting gateways - The Exchange

Ethiopian Airlines is expanding its partnership with CellPoint Digital a leading provider of digital commerce and payment solutions for airlines, to offer more popular payment methods to its passengers with a specific interest to Chinese visitors.

Last year, Ethiopian Airlines adopted CellPoint’s Velocity payment platform to implement a mobile-first payment strategy and create a more seamless customer experience in its mobile app. Ethiopian Airlines initially added Alipay and saw promising growth in bookings through its mobile app in some markets. Ethiopian Airlines is now introducing WeChat Pay and KNET to cater to the international travel market.

China is set to displace the United States as the world’s largest aviation market by the mid-2020s and is a key growth market for Ethiopian Airlines. Millions of Chinese tourists use Alipay and WeChat Pay to make travel purchases, and together these two alternative forms of payment cover more than 90% of the Chinese …