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Kenya's Tourism destination

Conducting relevant research on the tourism industry will play a key role in the revival of the tourism sector in Kenya, Kenya’s Ministry of tourism Cabinet secretary Najib Balala has said.

The research analysis is set to determine the Kenyan destination preparedness, management and recovery, in times of crises, all guided by policies emanating from and informed by scientific research.

“Resilience and tourism development is a weighty but critical matter whose level of significance cannot be underrated. We, therefore, must endeavor to appreciate the diverse crises that are likely to affect us and create ways in which we can shape tourist thinking and actions through provision of resources and knowledge, without creating fear,” said CS Balala.

The CS acknowledged the fact that, we have the Covid-19 Pandemic with us in addition to other possible future threats that may affect the industry.

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The 9th edition of the Magical Kenya Travel Expo (MKTE) has kicked off in Nairobi.

The event which has attracted media representatives from over 25 countries across the globe as well as 134 buyers has swung open its doors at the Kenyatta International Convention Center (KICC).

Speaking at the expo, Tourism CS Najib Balala said that he is optimistic that Kenya will achieve at least a 10 per cent growth this quarter.

“Due to the heightened safety and security measures, we have received several international high profile personalities and heads of states and this shows that the country is safe and the world is confident with Kenya. This proves that Kenya is both a business and diplomatic hub,” said the CS.

To sustain our growth in the tourism sector, the government has refocused its effort on areas of safety and security, infrastructure improvement, incentives as well as sustained campaigns …