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Browsing: LG expansion in East Africa
In response to the growing demand for home appliances, entertainment and air conditioning solutions in East Africa, LG Electronics has announced its plan to expand the region’s market.
The South Korean firm is opening new shops in four East African countries namely Tanzania, Ethiopia, Sudan and Kenya.
According to LG Electronics East Africa Managing Director Sa Nyoung Kim, the company will refurbish 20 shops and launch additional ones targeting an increasingly tech-savvy, an environmentally-conscious consumer seeking premium products to match their lifestyle.
Enhance customer experience
Nyoung Kim said the planned shops across the region will be high footfall, high-sales stores designed to enhance customer experience for the new technologies and products the company has to offer.
LG Electronics is also keen on the growing market for wearables, driven by lifestyle changes due to the Covid-19 pandemic.
These include OLED TV, InstaView refrigerator, TWINWash washing machine, Neochef microwave and Vivace AI-powered …