Browsing: MICE Tourism

The continent’s most promising markets are South Africa, Kenya, Nigeria, Mauritius and Tanzania.

According to a PwC report, Hotels outlook: 2019–2023 Future resilience, South Africa would see some sustained but suppressed growth through 2019 hitting R16.8 billion from the R16.7 billion recorded in 2018. With the pandemic, this growth slowed down but the recovery is promising especially with the lockdowns and other safety measures dropped.

The report indicates that overall revenue from hotel room accommodation rose by 0.5 per cent with international visitor numbers to South Africa continuing on an upward trajectory at just 1.7 per cent over 2017 numbers.

“We forecast that hotel room revenue will grow by 0.4 per cent in 2019 to R16.8 billion with a compound annual growth rate of 3.3 per cent over the forecast period. The growth in hotel rooms in South Africa will continue, with an additional 3,800 rooms to be added over …

Tanzania is emerging as an African leader in the rapidly growing meetings, conferences and events industry, experts have said.

According to an analysis by Trevor Ward of W Hospitality Group, one of the fastest growing sectors of the global tourism industry is that which goes by the acronym of MICE, which stands for Meetings, Incentives, Conferences and Exhibitions.  The common denominator is that the events all involve groups of people, sometimes but by no means always travelling together, coming to the same place (destination) with a common purpose.

Tanzania’s growth within the business tourism sector has been driven by growing international recognition of a tourism industry second to none in terms of diversity and quality of experiences.

As younger business travellers and entrepreneurs increasingly look to combine business and leisure travel, Tanzania is moving to ensure the connectivity and infrastructure is in place to welcome growing numbers of African …