Browsing: Research on Kenya’s tourism

Conducting relevant research on the tourism industry will play a key role in the revival of the tourism sector in Kenya, Kenya’s Ministry of tourism Cabinet secretary Najib Balala has said.

The research analysis is set to determine the Kenyan destination preparedness, management and recovery, in times of crises, all guided by policies emanating from and informed by scientific research.

“Resilience and tourism development is a weighty but critical matter whose level of significance cannot be underrated. We, therefore, must endeavor to appreciate the diverse crises that are likely to affect us and create ways in which we can shape tourist thinking and actions through provision of resources and knowledge, without creating fear,” said CS Balala.

The CS acknowledged the fact that, we have the Covid-19 Pandemic with us in addition to other possible future threats that may affect the industry.

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