Marketplace company Jumia has hit a business milestone doubling its online shoppers to 500,000. The online shopping firm had 250,000 online shoppers mid-last year and now has proved to be a market hub with more shoppers. The company that was started in Lagos, Nigeria now operates in over 23 African countries.
Tanzania has proved to be a great market for the company that has lured more shoppers and businesses into the platform. The company has offered a bevy of commodities for the customers who have found online shopping easier than ever. With a plethora of other services too, the company has excelled in its operations in the different countries it operates.
Technology has offered them an opportunity to grow and expand serving diverse customers in the continent. The online firm has continued to make updates on its software development to better the effectiveness and efficiency of their service delivery to their customers, offering quality services to businesses as well. Their varieties have increased with firms joining the platform to access the wider market found within, making it a one-stop shop in the online market.
Their presence has driven the growth of electronic commerce in East Africa, and now more seemingly leading in Tanzania. E-commerce has been touted to be a major factor to drive the economy of President John Magufuli’s territory and things are falling into place. It is a more convenient way to do business and carry transactions, satisfying the ever increasing demand and hunger of the market.
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Jumia has stiffen competition among generic firms that have invested in e-commerce, making it suitable for the business environment. Online firm Jumia continues to expand its capacity to sell over a wider spectrum of market, bringing together a variety of goods and services under one umbrella, drawing traffic of the customers to their platform.
Perhaps they could discourage businesses not in the platform as they offer and better way of carrying out business. However, online shopping is the trending way of shopping with the innovation and technology aspects taking stage.
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