NAIROBI, KENYA, NOVEMBER 17 — A local alcoholic beverages manufacturing firm has stepped up plans to meet the growing local demand for quality locally manufactured spirits in Kenya.
Thika based, Africa Spirits Limited (ASL) has disclosed that enhanced enforcement action by the government, against illicit and contraband alcoholic drinks has opened up a vast market for local manufacturers.
It is estimated that the alcohol industry contributes over 100 billion in taxes to the exchequer, with previous government reports indicating that illicit trade controlled half of the market.
According to ASL Brand Portfolio Manager, Ascah Ogara, local consumers have embraced locally manufactured products and are increasingly demanding for flavored brands.
As part of the firm’s plans to meet market demands, ASL, the manufacturers of BlueMoon Vodka, has launched a new Coconut flavoured Bluemoon Vodka variant to meet the evolving taste preferences.
This brings to four, the flavours under the popular Bluemoon vodka brand including Hot Ginger, Crisp Apple and Juicy Mango flavours.
“The launch of BlueMoon Coconut flavor is part of a market strategy to meet the evolving consumer needs,” said Ogara, adding that, “As part of our research and development programme, we have invested heavily in the development of flavoured BlueMoon variants.”
The alcoholic drinks manufacturer was the first local company to roll out new non-refillable closures for its product in 2014, a technology that ensures that bottles cannot be refilled after sale.
Established in 2004, ASL offers alcoholic beverages across the consumer value chain.
Besides Bluemoon Vodka, ASL’s other brands include Legend Brandy, Glen Rock Whisky, Furaha Vodka, Furaha Brandy, Gipsy King Gin among others.