Online transportation platform, Taxify, has rebranded by changing its name to Bolt and introducing a new logo.
The company, in a statement on Thursday, said the update brought the brand identity in line with the company’s broader vision of transportation that had already expanded from ride-hailing, with cars and motorbikes, to scooter sharing.
The Chief Executive Officer/co-founder, Bolt Markus Villig, said Taxify launched five years ago with a mission to make urban transportation more convenient and affordable.
He stated that the first product was a taxi dispatch solution that gave the company its original name, adding that the company had evolved in leaps and bounds since its inception to now serve 25 million customers in over 30 countries globally, making it a leader in Europe and Africa.
Speaking on why the company chose to make the change, Villig said “While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name.
“Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past. Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport.
The new brand will gradually be rolled out across Bolt`s global markets over the following weeks, and Bolt users will not take any action as the app will update itself automatically.
Bolt, formerly known as Taxify, is an international transportation network company founded and headquartered in Tallinn, Estonia. The company develops and operates the Bolt mobile application, which allows people to request a taxi or private driver from their smartphone, as well as electric scooters. As of February 2019, Bolt operates in 30 countries and 50 cities in Europe, Africa, West Asia, North America and Australia. The company has 25 million customers globally and more than 500,000 drivers use the platform to offer rides.