NAIROBI, KENYA, NOVEMBER 22 — An ongoing Christmas festive season customer reward programme by Tusker Mattresses, has raised the use of mobile payment solution Safaricom’s Lipa na M-PESA at Tuskys stores countrywide, the retailer has disclosed.
In an interesting development attributed to the allure of winning one of the 38 cars up for grabs in the Tuskys Christmas Deals Poa sales promotion, the use of Lipa Na M-PESA at Tuskys tills has in less than a week shot from an average daily application rate of 17 per cent to 22 per cent of daily sales collection.
A sales assessment by the firm now confirms that Lipa na M-PESA daily sales, have reached the Ksh 27million mark and still growing.
Speaking at Tuskys Embakasi when he presented two cars to the first winners in the ongoing campaign, Tusker Mattresses Group CEO, Dan Githua, said the use of mobile payment solutions had traditionally represented just about 17 per cent of overall sales with debit and credit cards registering 15 per cent and cash still strong at more than 60 per cent of the daily sales.
Retailers, Githua noted, are keen to support cash-lite options, which provide better operating efficiencies by reducing the cost of cash holding including insurance premiums, cash in transit costs among other overheads.
“With more than 150,000 transactions at the tills per day, the use of Lipa na M-PESA, in the past week, has been growing significantly, as the preferred payment solution edging out plastic cards by a good margin,” Githua said, adding: “Cash is still king but all indicators are that the adoption of mobile payment options is poised to be a game changer in the local retail market and could soon hit the 25 per cent mark.”
During the prize presentation, Parliament staffer, Godfrey Lumanyi who shopped at Tuskys United Mall last Friday and Nairobi businessman Charles Njogu, who shopped at Tuskys Pioneer, Nairobi on Saturday won the first two cars.
Other prizes presented at the weekly handover event included 10 fridges, 25 electric kettles, 35 microwaves, one sofa set and 10 Televisions.
This festive season, Tusker Mattresses, is predicting a 30 per cent festive season sales growth attributed to growing consumer confidence and renewed marketing energy from leading brands.
Customers at Tuskys Supermarkets and Mavazi Lifestyle Clothing stores, are currently enjoying an eight-week festive season customer reward programme dubbed the Tuskys Christmas Deals Poa campaign.
The campaign unveiled in conjunction with Safaricom Limited, the Coca-Cola Company among 54 other leading suppliers to the firm will feature a more Ksh50million customer rewards basket with 38 vehicles to be won across the Tusker Mattresses network in Kenya.
This year, leading retail suppliers joining hands with Tusker Mattresses for the Tuskys Christmas Deals Poa campaign, include: Menengai Industries, Chandaria Industries, Dettol, Unga Limited, West Kenya Sugar Company, L’Oreal, Nairobi Bottlers, Capwel Industries, KAPA, Britannia, Spice World, Slumberland, S.C. Johnson and Peptang.
Other suppliers include Good brands, Hasbah, Towfiq, Digrio, Jetlak, Skyfoods, Razco, Smart Brands, BDF, Airo, Opalnet, Nabico, Oshwal, Radbone Clerk, Unilever, Hotpoint Appliances among others.
The Tuskys ‘Christmas Deals Poa’ campaign is set to run up to January 2019, and throughout the campaign customers will be rewarded with gift vouchers worth Ksh4 million, over 100 40-inch TVs, fridges, sofa sets, microwaves and kettles.
The customers will be able to enter the draw if they spend Ksh3,000 in a Tuskys store and make their payment using the Safaricom Lipa na M-PESA payment option.