Earlier this year, Africa’s umbrella tourism board was launched.
The board, called the African Tourism Board (ATB) is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region.
ATB is a part of the International Coalition of Tourism Partners (ICTP) and draws its membership from countries from across the world.
So far, four East African Community countries have joined the body. These include Kenya, Uganda and Tanzania
The Association provides aligned advocacy, insightful research, and innovative events to its members.
ATB enhances the sustainable growth, value, and quality of travel and tourism to-from-and-within Africa. The Association also provides leadership and counsel on an individual and collective basis to its member organizations.
The Association is expanding on opportunities for marketing, public relations, investments, branding, promoting and establishing niche markets.
Some of ATB’s activities
Tourism security and wellness summits in member countries
PR & Marketing, Media outreach
Trade show participation
Tourism is one of the continent’s biggest earners. Countries are looking for ways to boost tourist arrivals which then translates to revenue.
The platform is now in the process of bringing together African Tourism Board under one roof. The board is now accepting funds to enable it run its affairs in the continent.
ATB is one of its kind in the continent, and looks to help market the entire continent as a suitable destination in all the tourism products offered therein.
For active members based outside Africa to gain full access to activities, introductions, the board charges a minimum yearly membership fee of $1,000.00 is required.
“Active Member based in Africa: Full access to all activities. Listing on africantourismboard.com. We understand organizations and companies have resources depending on size, location, and activities. You set your own membership contribution based on your ability and budget” reads a statement from the board.