Britam Seeking to Serve Low Income Earners to Grow Uptake of Insurance Products

Ritam Holdings says it is changing tact to focus on low-income earners

Saurabh Sharma said many Kenyans could not afford insurance covers currently offered in the Kenyan market

“The Emerging Customers Business is a business on its own through which we solely focus on the everyday Kenyan, not the high net worth Kenyans”


M-TIBA was developed by CarePay, in collaboration with PharmAccess and Safaricom