Simsim was founded in 2019 by Amit Bagaria, Kunal Suri, and Saurabh Vashishtha, and it helped small businesses in India transition to e-commerce through influencer-based videos in Hindi, Tamil, and Bengali.
Creators on Simsim posted video reviews of products from local businesses, and viewers could buy those products directly through the app.
At the time of the acquisition, YouTube stated that Simsim would allow the video streaming giant to assist small businesses and retailers in India in reaching new customers.
Simsim's acquisition came at a time when YouTube was exploring ways to expand into e-commerce.
YouTube is rolling out a new feature on its music streaming service, "YouTube Music," which will allow users to see song and album credits while listening to their favorite music.
This feature has long been a part of many other streaming services like Tidal.
With this new feature, users will be able to see detailed song information, such as who the singer is and who wrote, produced, and composed each track.