WhatsApp, owned by Meta (formerly Facebook), has over 5.3 billion internet users globally, making it one of the world's largest messaging platforms.
While it's widely used internationally, it's not the primary messaging platform in the U.S. WhatsApp generates revenue mainly from business messaging, with expectations of a growing $50 billion market share in the coming years.
Meta plans to tap into the expanding $50 billion business messaging market, focusing on commerce and revenue growth.
WhatsApp's international success contrasts with its limited adoption in the U.S.
WhatsApp is introducing new features like channels and payments, expanding its reach in emerging markets.