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Browsing: Challenges in African sport market
- Africa has traditionally been known to have vast untapped potential, and sports are no exception.
- Sports tourism has gained popularity, with tourists traveling to Africa to attend sporting events or participate in sports-related activities.
- Sports have become a booming investment sector in Africa accompanying the continent’s high-speed transformation.
Sports in Africa
Sports in Africa have immense positive socio-economic and cultural results on the communities in which they are embraced. From professionals to youth, sports impact many facets within a community through increased financial resources, camaraderie, and teaching fundamental life skills – such as working hard to achieve a goal, working within a team to better the collective group, and playing by the rules. In Africa, however, the role of sports in economic and social development has yet to be fully realised.
Africa has traditionally been known to have vast untapped potential, and sports are no exception. Sports can do much …