Trending
- Kenya’s Ruto retreats on tax bill after fiery protests, calls for youth dialogue
- How Niger-Benin dispute mar $400 Million oil exports deal with China
- Kenyan Consumers Defy 8-Year High Lending Rate to Increase Credit Demand
- Kenya’s procurement regulator to amend lowest bidder rule for state contracts
- From Nairobi to Dar: Tanzania Kariakoo traders borrow a leaf from Kenya in anti-tax strike
- E-commerce surge poises Kenya for economic leap
- Top Destinations for Kenyan Professional Workers Seeking Jobs Abroad
- Kenya’s $2Billion Eurobond Cleared Three Days to Deadline
Browsing: search engine optimisation (SEO)
- At the convergence of technology and marketing, social media platforms have become an imperative tool for businesses
- Recognising your target audience is the foundation of an effective social media strategy.
- Artificial intelligence (AI) has become increasingly imperative in the digital marketing landscape.
Social media marketing
Social media has transformed from a platform for personal connection into a relevant tool for businesses to engage with their audience, build brand awareness, and drive growth. The power of social media in business cannot be underestimated, as it offers a myriad of opportunities for organisations, brands and people to thrive in the competitive landscape.
At the convergence of technology and marketing, social media platforms have become an imperative tool for businesses and organisations to promote their brands and connect with their target audience. With the widespread adoption and ever-changing features, social media has a superior say on digital marketing strategies.
Furthermore, social media marketing …