Browsing: Tanzania Agricultural and Horticulture Association (TAHA)

Tanzania's avocado exports
  • Tanzania’s avocado export volume up 74% to 26,826 tonnes in 2023.
  • Exports of the super-fruit earned Tanzania $77.3 million in 2023 and projections show the country realized even more last year.
  • Analysts say increased demand of the fruit is due to growing number of health conscious consumers.

The appeal of Tanzania’s avocado in key export markets globally is increasing as global demand for the super-fruit grows amid growing number of health conscious consumers. Health benefits of avocado consumption include improving digestion, lowering the risk of depression, and preventing bone loss, experts report and it is this knowledge that is driving global demand.

“Avocado exports from Tanzania have experienced a 74 per cent increase, rising from 15,432 tonnes in 2021 to 26,826 tonnes in 2023,” the latest report from the head of Tanzania Horticultural Association (TAHA), Dr. Jacqueline Mkindi.

Dr. Mkindi made the remarks at the avocado stakeholders’ conference recently in …

  • Tanzania Agricultural and Horticulture Association (TAHA) is leading sector revival.
  • The global horticulture market is projected to reach US$40.24 billion by 2026.
  • The Tanzanian horticulture industry has the potential to earn US$3 billion per annum.

The fresh produce market is projected to reach US$40.24 billion by 2026 growing at an annual rate of 10.2 percent and Tanzania is angling for a pie of these billions from its horticulture sector.

These statistics by Global Market Estimates (GME) show that the global horticulture market averages US$20.77 billion in 2021 and is growing rapidly.

However, African countries such as Tanzania, which has enormous agricultural production potential still lag behind and only get to enjoy a small percentage of the over US$30 billion horticulture market.

“We believe, when we ensure access to information and knowledge including the adoption of appropriate technologies, market access, and advocating for business enabling environment, there is a potential of