Browsing: Tourism in Kenya

• Marriott International says this investment is tailored to set new standards for high-end, luxury hospitality in some of Africa’s most breathtaking safari destinations.
• Set to open in August 2025, The Ritz-Carlton, Masai Mara Safari Camp is poised to introduce the brand’s world-class service and elegant design in Kenya and Africa.
• Projected to open in 2026, JW Marriott Mount Kenya Rhino Reserve Safari Camp will offer an immersive wildlife experience within a 45,000-acre game reserve.

Kenya’s international standing as the preferred destination for luxury safari tourism has received a huge boost with hotel chain Mariott International announcing plans to open two luxury locations in Kenya’s wonder Masai Mara wildlife ecosystem.

In a statement, Mariott International said it has entered into agreement with Lazizi Mara Limited and Lazizi Solio Limited for the establishment of The Ritz-Carlton, Masai Mara Safari Camp and JW Marriott Mount Kenya Rhino Reserve Safari Camp.

Marriot International noted …

• Kenya has been selected to host the Africa Youth in Tourism Innovation Summit and Challenge for the period 2025-2027, offering its young professionals an opportunity to showcase insights and innovation in the sector.
• Kenya’s goal is to showcase and uplift the innovators that are building tomorrow’s travel industry and can help transform tourism in Africa.
• The June 26-27, 2025, conference is poised to attract over 1,000 trailblazers in the industry, 80 thought leaders, and at least 100 senior tourism executives.

Kenya is cementing its position as a tourism powerhouse in Africa by championing innovation and empowering innovative entrepreneurs in the growing industry. As the country prepares to host the Africa Youth in Tourism Innovation Summit and Challenge for the next three years, players in the industry are preparing to showcase insights and innovation-powered ideas that are driving tourism in Kenya and across Africa.

Nairobi’s opportunity to host the Africa Youth …

Kenya is set to sign business deals in the Indian market as Kenya Tourism Board (KTB) leads its members to this year’s Outbound Travel Mart (OTM) tourism fair in the country.

The expo to be held at the Jio World Convention Centre, in Mumbai from February 2-4, will bring together exhibitors from over 60 countries, as destinations globally smart out of the impact of Covid-19 pandemic.

Over 14 Kenyan travel trade partners will take part in the three–day exhibition with the country seeking to reposition itself in the Indian market, whose growth has picked up to about 90 per cent by the close of last year, compared to 2021.

KTB acting CEO John Chirchir says OTM is giving Kenya an opportunity for re-entry into the Indian market that was severely affected by the Covid-19 pandemic.

“India is one of the markets whose travel was negatively impacted with the Covid-19. We …

As far as where to put money is concerned, Kenya has numerous investment sectors with tremendous potential. The prospective stability and economic recovery expected under the new administration will no doubt make way for the realization of huge money investments in the countries.…

The AfCFTA presents a significant opportunity for African countries to bring 30 million people out of extreme poverty and to raise the incomes of 68 million others who live on less than $5.50 per day.  The AfCFTA is the new anchor to pull multinationals to invest in Africa.

This agreement not only brings hope to African governments but also encourages current efforts on the ground, which improve jobs in Africa.  

The World Bank points out that the AfCFTA will create the largest free trade area in the world, measured by the number of countries participating. The pact connects 1.3 billion people across 55 countries with a combined gross domestic product (GDP) valued at $3.4 trillion.   

It has the potential to lift 30 million people out of extreme poverty, but achieving its full potential will depend on putting in place significant policy reforms and trade facilitation measures. …

• Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level
• The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform
• It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to plan, execute and improve its campaign reports

Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level.

In a statement, Mastercard said the three-year collaboration is its first in Africa.

The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform.

It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to …

• The human-wildlife conflict has cost the Kenyan government KSh1.2 billion ($120 million) in the last five years alone and the figure is set to shoot upwards
• While the headlines have raised the status of Kenya as a conservation hub, there has been a crisis brewing in the sector
• In the period under review, KSh569 million ($5.69 million) was used to pay off 163 families whose kin were killed by wildlife in various parts of the country

Kenya has always been at the centre of wildlife conservation due to its world-renowned national parks and an active conservation movement. Drawn by the large economic benefits brought about by tourism, wildlife conservation is however increasingly becoming a strained trade.

Three events have happened to cement Kenya as the centre for conservation. First, a project to maintain the legacy of the last white rhino in the world received a boost after the country announced …

Rwanda has gone a step further and promoted its tourism attractions on the world stage, through sports via its ‘Visit Rwanda’ tagline on England’s Premium League football clubs. 

The EAC core objectives compel the countries to bring collective efforts to promote their industry and share benefits as they come. So far, the EAC treaty (under Article 115) has shown partner states can undertake and develop collective and coordinated approach to the promotion and marketing of quality tourism into and within the community (EAC). 

Hence, the entire concept of coordinating policies in the tourism industry to establish a framework of cooperation is vital, as it will promote the equitable manner of benefit-sharing. …

For the longest time, Africa has been regarded as a hub of extraction, with a history of colonialism that resulted in colonialists exporting raw materials and labor from the continent at little or no fee at all. However, Africa is rewriting the pages of history, and taking charge of its economic well-being. 

No longer are African leaders basing their economies solely on the extractive industries, they are spreading their wings to different sectors that will benefit the continent’s economic status. To date, Africa has been said to be the second-fastest-growing economic region after Asia, and forecasts predict the momentum to be maintained as the continent has many factors working in its favor.

Although the continent’s economic status is on the rise, the rate at which different countries on the continent are growing economically is not at par. One country that has seen remarkable growth and is implementing economic policies that …

The African continent has experienced a bitter reaction from the coronavirus pandemic, whereby as of May 13 almost every nation in the region battled the virus, while—other nations had cases less than 1000, the continent with some of the fast-growing economies could contract by 1.5 per cent and lose $200 b in income, according to International Monetary Fund (IMF) projections.

World Economic Forum brings an interesting perspective to the fold, as it pictures the regional economies in a deterioration hotbed as a result of de-globalization, and underlying factors such as operation shift to digital and debt burdens.

Hence—African Development Bank (AfDB) one of Africa’s vibrant financier has risen and displayed a rather crucial analysis pertaining the fate of the regional economy, the report was released on Tuesday 6 July 2020.

As the rest of the world strives to salvage and bounce back to normalcy, still—there are vital aspects at play …